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If you`ve been to the grocery store lately you probably have
noticed the new trend going on with breakfast cereals. Many
of your favorite cereals have switched to whole grain wheat
as the main ingredient. Are these cereals good for you or
is this just another gimmick used by companies to sell more
of their product? I am going to explain some of the positives
and negatives associated with the "healthy cereals"
you have recently been eating. I am also going to give you
some examples of the different marketing techniques used by
cereal manufactures to sell more of their product to the consumer.
In the past couple of years cold cereal
has been given the reputation of being unhealthy. Since
most cereals contain high amounts of sugar, most bodybuilders
try keeping away from it for a couple of reasons. The
sugar can make you even more hungry and you could end
up eating more than your body requires. It is also considered
a high G.I. carb source which can spike your insulin levels
rapidly, leaving your body feeling low on energy. Now
that cereal companies have switched to whole grain, it
leaves you wondering if it`s actually a good part of a
trainee`s diet.
Many cereals such as Frosted Mini Wheats and Wheaties
have been around for years. Most of these cereals also
contain a decent amount of fiber which |
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| helps with digestion and also makes you
feel full faster. People always considered these as a
healthy part of your breakfast so why wouldn`t the new
whole grain cereals be considered a good source of carbohydrates
as well? |
Will all of your favorite cereals switch to whole grain
wheat or is this just another trick used by cereal companies
to sell more of their product to us? Only time will tell but
we also must remember the different marketing techniques these
companies have used in the past. A good example is when they
state the cereal is low in fat and people start to think they
can eat however much of it they want and not gain any fat.
People don`t realize that the sugar in these cereals is just
as bad for you as saturated fat. They also make you believe
that their product is low in calories. If you look on the
label you will notice it does have a low amount of calories
but the serving size is less than a cup.
If you want to start eating cereal you must make sure the
words "whole grain wheat" are the first three words
on the list of ingredients or you will be doing yourself more
harm than good. I love cereal and like the fact that I can
eat a bowl of my favorite brand without feeling guilty afterwards.
Portion control is crucial. You must have the discipline to
control how much you eat no matter how healthy you think it
is. If your having to much trouble with a good thing then
you need to accept the fact that your body doesn`t respond
well to a certain food. If you have that discipline needed
to control your portion sizes then these new whole grain wheat
cereals are for you. Until next time. Cya
Zach Bashore
October 22, 2005
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